Category: Marketing
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Email Marketing Thursday: Klaviyo Grew 25% and Is Betting on AI Agents. Here Is What to Look for in an Email Marketing Agency When the Software Gets Smarter
The right email marketing agency matters more as tools get smarter: Klaviyo just reported 25% revenue growth and a big push into AI agents. Here is what that means for your newsletter and how to choose an agency that leads with strategy, clean data and a human voice.
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Why Marketing Wednesday: Hershey Raised Its Marketing About 17% While Shoppers Bought Less Candy. Here Is Why Marketing Still Pays, and What It Means for Your Newsletter
Why marketing? Hershey answered it this quarter by raising advertising about 17% as higher prices cut volume, and Reese’s Halloween sales sped up 13%. Here is what that means for your newsletter.
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Target Market Tuesday: Michael Kors Opened a TikTok Shop and Jimmy Choo Grew 11.5% Chasing a Younger Target Market. Here Is How Your Newsletter Proves You Are Reaching Yours
A target market is the specific group of people a business builds its products and messages for, and Capri Holdings just showed how to reach a new one. Michael Kors and Jimmy Choo both grew their customer databases while chasing younger shoppers, and your newsletter list can be the same scorecard for your business.
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Innovative Marketing Monday: Sephora Turned Into “Sethphora” to Win Over Clueless Gift-Givers, One of the Recent Innovative Marketing Ideas Your Newsletter Can Borrow
One of the most recent innovative marketing ideas is Sephora’s “We All Sephora” holiday campaign, which stars Seth Rogen and speaks to gift-givers who feel lost in beauty. Here is what it did, why it works and how your newsletter can use the same idea.
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Digital Marketing Friday: Google’s Search Ads Grew 12%, but AI Mode Is Changing the Math. Here Is What It Means for Your Digital Marketing Plan and Your Newsletter
Digital marketing is shifting as AI answers reshape search: Alphabet’s Q3 2026 results show Google Search revenue up 12% to $63.35 billion while AI Mode earns less per query. Here is what it means for your digital marketing plan and why your newsletter matters more.
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Email Marketing Thursday: Only 29% of Marketers Feel Ready for AI Inboxes This Holiday Season. Here Is What to Look for in an Email Marketing Agency Before the Rush
A good email marketing agency gets your emails seen and trusted in the busiest inbox season, and Validity’s Holiday 2026 Marketer Survey shows why: 72% of marketers are changing subject lines for AI summaries, but only 29% feel well prepared. Here is what to look for.
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Why Marketing Wednesday: Coca-Cola Grew Volume 5% While Spending More on Marketing. Here Is Why Marketing Still Pays When Shoppers Are Squeezed
Why marketing? Because it keeps customers choosing you when money is tight: Coca-Cola grew global volume 5% and raised its 2026 profit outlook while increasing marketing investment, and a newsletter lets any business apply the same lesson.
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Target Market Tuesday: Banana Republic Made a TikTok Sitcom to Reach a New Target Market. Here Is How to Match Your Channel, Format and Newsletter to Yours
A target market is the specific group of people a business aims its products and marketing at, and Banana Republic’s TikTok-first comedy series “The Agency” shows how changing your format and channel can reach a new one. Here is how to define your target market and turn that attention into newsletter subscribers.
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Innovative Marketing Monday: Pringles Wants to Bury Its Biggest Fan in a Can, One of the Recent Innovative Marketing Ideas Your Newsletter Can Learn From
One of the most recent innovative marketing ideas is Pringles’ “Once You Drop” giveaway, which offered a fan a can-shaped urn and 200 years of chips for signing a “will and taste-ament.” Here is why it works and how your newsletter can borrow it.
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Digital Marketing Friday: Meta Will Turn On Product Browsing in Your Existing Ads on October 28. Here Is What It Means for Your Digital Marketing Plan and Your Newsletter
Digital marketing is about to shift on Meta: starting October 28, 2026, product browsing turns on by default for existing Facebook and Instagram ads unless you opt out. Here is what changes, what Meta claims, and why your newsletter is the part of your plan you control.